10.07.2025
The educational course from Energy Club, “Communications and Interaction in Energy: Strategies for PR, Marketing, GR and Lobbying in Ukraine,” is gaining significant popularity and receiving positive feedback from its participants. The combination of theory and practical case studies from leading experts provides marketers and communication specialists with effective tools for building successful strategies and managing the reputation of companies and personal brands. This will undoubtedly help strengthen communication capabilities, competitiveness, and ultimately, the development of Ukraine’s energy sector. Moreover, course participants have already begun to integrate the knowledge they’ve gained into their daily work, which is perhaps the best proof that the course has become a relevant and effective platform for professional development.
“The course turned out to be truly comprehensive and cohesive. Each lecture logically complements the next, creating the feeling that you are gradually putting together a single puzzle of a brand’s ‘life’ in the energy sector, both offline and online,” says Diana Dubovyk, a marketer at EMA.
Diana shared her impressions of the course in an interview with the Energy Club’s media department:
“Finally, a course I was missing so much has appeared. From the very first lectures, it became clear that this was exactly what I was looking for.
I already have many training sessions and webinars on branding, communications, and promotion under my belt. But almost all of them were based on examples from mass-market, consumer sectors that are familiar and understandable to a wide audience.
But it’s a completely different matter when your product is electricity, charging stations, natural gas, or solar panels, and your target audience isn’t the average consumer, but tender-based consumers, private enterprises, developers, or investors.
Yes, after the start of the full-scale invasion, the topic of energy reached a new level of public attention. But at the same time, it maintains its dual nature. On the one hand, everyone uses electricity without exception, but on the other hand, the target audience of the energy market is much narrower and more specific than in many other industries. It’s a field that many perceive as complex and ‘only for engineers.’ Working at EMA, my colleagues and I communicate daily with clients and potential clients who need the simplest, yet most precise, explanations of complex things. That is why it is crucial to convey that energy is not something cosmic or abstract, but a sphere as popular and understandable as any other.
The ‘Communications and Interaction in Energy: Strategies for PR, Marketing, GR and Lobbying in Ukraine’ course from Energy Club is a comprehensive and practical approach to communications in the energy sector.
Yurii Boyko set a powerful start, presenting an overview of the energy sector in a structured, clear, and concise manner. His materials are a fantastic base for systematizing knowledge, clearly describing market mechanisms, providing up-to-date statistics, and formulating the key things that absolutely everyone working in an energy sector company should know.
I also want to separately highlight the lectures on crisis communications. It’s very easy to discuss communication tools and strategies when everything is working stably and without problems. But it’s a completely different level to be able to maintain contact with the audience in moments when the situation gets out of control.
The course turned out to be truly comprehensive and cohesive. Each lecture logically complements the next, creating the feeling that you are gradually putting together a single puzzle of a brand’s ‘life’ in the energy sector, both offline and online.
The speakers present the material clearly, sequentially, and without ‘fluff,’ explaining exactly how to effectively build communication with stakeholders and what content to prepare for different platforms and audiences.
Of course, it’s nice to confirm existing knowledge, but it’s even more pleasant to receive new, practical tools and approaches. I feel like a real student, taking notes on key ideas and saving all the speakers’ presentations for future work and inspiration.
I am sincerely grateful to Energy Club for bringing together professional speakers and covering topics that are especially relevant today for everyone working in the energy industry. This course is not just theory, but real examples and knowledge that help understand how to communicate effectively in one of the most complex, yet incredibly important, industries. And I can confidently recommend it to anyone who wants not just to ‘be present’ in the field, but to truly work in it professionally and understand how to build communications in energy today.”
