16.05.2025
How to build lively communication, convey company values through social networks, create accessible content, and maintain reputation systematically – Nadiia Biliavtseva, Marketing Director of Vector VS, will discuss this within the Energy Club course “Communications and Interaction in Energy: Strategies for PR, Marketing, GR, and Lobbying in Ukraine.”
TVK Vector-VS LLC has been supplying electrical products of leading European brands to the Ukrainian market since 2003, focusing its work on the implementation of modern developments and technologies in this field. The company’s direct task is to actively participate in the development of the Ukrainian market of electrical equipment by creating a full range of services for the provision of civil and industrial construction facilities in the segments of hydro and solar energy, energy efficiency. The company’s clients are industrial enterprises, production and installation associations, installers, construction and other organizations operating in the field of energy supply and electrical engineering.
— I am extremely pleased to be a part of the educational course “Communications and Interaction in Energy: Strategies for PR, Marketing, GR, and Lobbying in Ukraine” as a guest lecturer. This is an important initiative that brings together professionals who understand that strong communication is one of the key factors of stability and development of the energy sector, — says Nadiia Biliavtseva. — My lecture in Module 2: “Strategic PR and Marketing” is dedicated to digital marketing. I have been working in marketing for over 20 years, I have a diverse experience in both B2B and B2C and e-commerce, and now I clearly see: the line between these segments is increasingly blurring. Digital marketing is ceasing to be an “auxiliary channel” — it is becoming the foundation of brand communication regardless of its format.
During the lecture, we will focus on the following aspects:
Digital marketing today is not about “website, Facebook and newsletter.” It’s about building trust, engagement, market education and creating a constant omnichannel dialogue with customers and partners. Especially in energy, where the challenges are large-scale and the responsibility is high, this is a tool that can strengthen the company’s position and increase its resilience.
— I sincerely believe that this course will become a place where we will not only share knowledge, but also find new points of contact between marketing, communications and strategic management in energy, — emphasized the Marketing Director of Vector VS.
The course “Communications and Interaction in Energy: Strategies for PR, Marketing, GR, and Lobbying in Ukraine” starts in June. It aims to enhance the communication capabilities of companies, promote their competitiveness, and support the sustainable development of Ukraine’s energy sector.
It helps to strengthen the trust of stakeholders (authorities, communities, investors, media), support business goals in a highly regulated environment, and offers an integrated approach, combining PR, marketing, GR, and lobbying to create synergistic strategies that contribute to the success of companies.
The course duration is 12 weeks, and classes include 1-2 sessions per week (60-90 minutes), with interactive discussions after each topic.
To support professional development, an alumni community is being created: a closed group on LinkedIn.
Purpose: exchange of experience, discussion of challenges, dissemination of practices.
Benefits: strengthening cooperation between Energy Club members, access to industry resources.
