An Investment in Efficiency: Why Energy Club's New Course is Crucial for Energy Communicators

05.05.2025

Dear Energy Club Members!

On behalf of Energy Club, I am honored to announce the launch of our new educational initiative – the comprehensive course “Communications and Interaction in Energy: Strategies for PR, Marketing, GR, and Lobbying in Ukraine.”

Ukraine’s modern energy sector operates amidst unprecedented challenges. Full-scale aggression, the need to restore damaged infrastructure, the process of integration into European energy markets, particularly synchronization with ENTSO-E, and the global trend towards decarbonization demand not only technological and financial resilience from companies in the sector but also a high level of professionalism in communications.

Understanding the importance of effective interaction with all key stakeholders – from consumers and media to regulatory bodies, government structures, and international partners – Energy Club has developed this course as a tool for support and development for our Club’s member companies. Our goal is to provide your specialists with up-to-date knowledge and practical skills to develop and implement effective communication strategies.

The training will begin this June. We invite representatives from Energy Club member companies whose professional activities are related to PR, marketing, public relations, government relations (GR), and lobbying to participate.

The course program is built on an integrated approach and covers key aspects of communication activities in the energy sector: analysis of the energy landscape and regulatory field, corporate reputation management, crisis communications, specifics of ESG communications, digital marketing tools, fundamentals of GR and ethical lobbying, interaction with international institutions, and evaluation of communication effectiveness.

A team of highly qualified expert practitioners with significant experience specifically in the Ukrainian energy sector has been engaged to teach the course:

• Yuriy Boyko – Advisor to the Prime Minister of Ukraine, Member of the Supervisory Board of Ukrenergo, Acting Minister of Energy of Ukraine (2020).
• Yaroslav Demchenkov – Deputy Minister of Energy of Ukraine for European Integration (2020-2024).
• Valeriy Bezus – Vice President of Energy Club, Head of the State Agency on Energy Efficiency and Energy Saving of Ukraine (2021-2023).
• Olha Babiy – Advisor to the Head of the National Security and Defense Council of Ukraine, Member of NEURC (National Energy and Utilities Regulatory Commission) (2019-2024).
• Maksym Bilyavskyi – Vice President of Energy Club, Director of Integrated Communications at Naftogaz of Ukraine (May-December 2021).
• Renata Yaresko – Founder and Director of the consulting and communication agency CommsTrue, business consultant on strategic communications, risk management, and sustainable development, PhD in Economics, member of the expert council of ESG Liga.
• Kateryna Ivanus – Founder of the Kateryna Ivanus PR & media consulting agency.
• Olha Kamenets – Expert with 20 years of experience in strategic communications, GR, and reform advocacy, particularly in the energy sector.
• Anastasiia Zernova – Legal specialist with over 18 years of international experience.
• Olena Postelniak – Head of the Media Department at Energy Club.
• Nadiia Biliavtseva – Marketing Director at Vector VS.

The practical focus of the course, the expertise of the lecturers, and the use of modern online learning formats will ensure the high value and relevance of the acquired knowledge for your business.

We are convinced that investing in the development of your employees’ communication competencies will contribute to increasing the operational efficiency of the Club’s member companies and strengthening their market positions.

We invite representatives from your companies to register for the course.

Sincerely,
Andrii Kostrytsia
President of Energy Club