09.01.2026
Energy Club is launching the second stream of the course “Communications and Interaction in Energy.” This decision is based not only on market demand but also on a thorough analysis of the results from our pilot project. Last year, we gathered leading industry practitioners on one platform. After analyzing their presentations and feedback from participants, we formulated key conclusions that formed the basis of the updated program (2.0).
Speakers from the first stream clearly defined the challenges of industry communications. It is not just “PR”—it is a tool for survival and business development in a highly regulated environment.
Maksym Asauliak and Maksym Bilyavskyi repeatedly emphasized in their lectures that in conditions of information noise, only a strategic approach works. Chaotic activity without a link to business goals yields no results. Communication must be integrated and consistent. Energy is a market of complex relationships. Anton Kovalyshyn and Valerii Bezus stressed that what matters here is not direct advertising, but networking, GR, and the ability to build a dialogue with state institutions. As Olga Babii noted, it is impossible to protect a company’s interests without understanding decision-making mechanisms within the regulatory field. Olena Postelniak and Nadiia Biliavtseva highlighted a critical problem: the gap between technical expertise and audience perception. The communicator’s task is to turn dry reports and engineering data into understandable content that builds trust. Renata Iaresko and Kateryna Ivanus proved through practical cases that in times of crisis—and war is a permanent crisis—a company’s reputation becomes its main financial asset. ESG communications and transparency are investor requirements, not just a trend. Marketer Diana Dubovyk, one of the course participants, aptly summarized this experience: standard marketing tools do not work where the client is not an average shopper, but a tender committee or an international partner. Industry specialization is required.
Taking this analysis into account, we have updated the program. The 2026 course focuses on current challenges: European integration, working under conditions of energy system decentralization, and security risks.
We have gathered an updated lineup of lecturers. These are practitioners who directly influence the energy information field today:
The course is designed to improve the qualifications of teams from Energy Club member companies. It is an opportunity to structure knowledge, acquire effective tools, and synchronize your understanding of the market with colleagues. I recommend that heads of communications, marketing, and GR departments of Energy Club member companies consider this program as a tool for strengthening their team’s capacity.
Detailed program and registration:
