Module 2: Strategic PR and Marketing
Lesson 2.8: The power of authenticity: the image of a top manager
The online course is designed for PR, marketing, GR and lobbying specialists working in Energy Club member companies. The goal is to increase the professional competence of participants, providing knowledge and tools for effective work in the dynamic energy sector of Ukraine. The updated program takes into account the latest challenges of 2025: deepening European integration, decentralization of generation and communication in conditions of security risks.
journalist at Energy Club, member of the NUJU (National Union of Journalists of Ukraine)