13.06.2025
As part of the new introductory online course at the Energy Club “Communications and mutualism in Energy: Strategies for PR, Marketing, GR and Lobbyism in Ukraine” was a lecture dedicated to the analysis of key stakeholders and strategies for interaction with them. A leading expert in communication and the founder of the CommsTrue agency, Renata Yaresko, shared with her listeners her author’s ideas and practical cases of how to work with communities, communities, public health and investors.
The lecture became the first deep-dive for the course participants on the topic of managing drains with sealed sides. Stakeholders are individuals, groups or organizations that contribute to or recognize the company’s activities. As the lecturer emphasized, in the energy of interaction it is critically important through a complex regulatory field, high social sensitivity and the strategic importance of energy facilities for national security.
At the end of the day, Renata Yaresko took a detailed look at the key stakeholder groups in the energy sector, their interests and effective strategies for mutual cooperation. Zokrema, bulo has focused on the following aspects:
Working closely: the need for systemic GR, proactive communication and participation in the development of Galouze policies and regulations.
Interaction with communities: the importance of winning the “social license” through dialogue, community hearings, territorial development programs and compensation opportunities.
Communications with investors: the priority of regular ESG reporting, the active functions of Investor Relations (IR) and the provision of transparency through an independent audit.
The lecturer paid particular attention to the peculiarities of the Ukrainian context, where the work and stakeholders are affected by the high politicization of decisions, the underlying distrust of institutions and the growing role of communities in the process of praising decisions. In the minds of the war, according to the expert, communities have become more active, investors have become more cautious, and the country is in a state of emergency, which is what the companies say, according to my national interests.
“Today, as investment and publicity are actively developing, ESG communications are becoming increasingly relevant. As a business needs to find international partners, enter international markets, deny access to financial resources, it is necessary to pay attention to the ESG aspect, which is key to the current prospects for the business. It is also very important for companies to communicate correctly on this topic,” said Renata Yaresko.
The initial course “Communication and Interaction in Energy: Strategies for PR, Marketing, GR and Lobbyism in Ukraine” will focus on the communication capabilities of companies in the energy sector and industry. It is important to trust stakeholders and support the ongoing development of galusa.
About Energy Club: Energy Club is a network of energy professionals that brings together experts, analysts and company researchers to exchange knowledge, information and ideas. We will strive to develop the energy sector and encourage its participants in the minds of sustainable changes. Energy Club regularly holds conferences, forums and seminars dedicated to current energy issues.
