04.09.2026
The Energy Club community continues to expand, uniting companies, experts and professionals who shape the modern energy market of Ukraine. New members join the Club – both Ukrainian companies and international players who operate in the Ukrainian and foreign markets, introduce modern technologies, implement large-scale projects and create new opportunities for the development of the energy sector.
Recently, Unisolar, an international company and integrator of energy solutions with over 15 years of experience in renewable energy, joined the Club. During this time, the team has gone from solar EPC to comprehensive solutions combining solar generation, energy storage systems, hybrid PV+BESS solutions, energy management systems and microgrids. Unisolar’s portfolio includes over 350 MW of implemented projects, and the geography of work today covers Ukraine, Moldova and Lithuania.
In an interview with the Energy Club media department, the founder and CEO of the international group of companies Unisolar Tetiana Odnorog spoke about the transformation of the energy market, the role of accumulation, investments in BESS, regulatory challenges and the new architecture of the Ukrainian energy sector.
— I have been working in renewable energy since 2009 – in fact, from the moment when solar energy in Ukraine was just beginning to take shape as a market. During this time, not only the technology has changed a lot, but also the business demand itself. Once we were mostly asked: “How much will I save with a solar plant?” Today, the question is increasingly different: “How to make my enterprise energy-sustainable, predictable and manageable?” For me, this is one of the most important changes that have occurred in the market, – Tetiana Odnorog noted. – Unisolar has gone through the same path – from a classic solar EPC to an integrator of energy solutions. Today we work with solar generation, energy storage systems, hybrid PV+BESS solutions, EMS and microgrids.
We are present in the markets of Ukraine, Moldova and Lithuania and are focused primarily on commercial and industrial consumers. For them, energy today is no longer just a question of tariff. It is a question of business continuity, competitiveness and sustainability.
— What projects or solutions implemented recently do you consider the most successful?
— I don’t really like to evaluate projects solely by the number of megawatts. For me, a strong project is, first of all, one where the solution meets the specific task of the client and works for the economics of his business.
One of the important areas for us today is large energy storage systems. We are currently preparing to launch a UZE with a capacity of over 60 MWh and a power of 15 MW. Such projects clearly demonstrate how much the logic of the energy industry itself has changed: it is not enough to simply install equipment – you need to determine the optimal scenarios for its operation, integrate the system into the energy circuit and build an economy under which this asset will actually work.
I especially appreciate our international experience in Moldova and Lithuania. Working in different markets allows us to see different regulatory models, approaches to balancing and the economics of projects, and then transfer best practices between countries.
— What does the company plan to focus on in the next 1–3 years?
— Solutions that give businesses more control over their own energy. These include energy storage installations, microgrids, energy management systems, combined generation and storage, and intelligent load management.
I think the next stage of market development is no longer about chasing the number of installed megawatts. The question of how effectively we can manage these megawatts will become much more important.
In fact, energy is gradually transforming from an expense item into a managed strategic asset for businesses. Companies want to understand when to produce, when to store, when to consume, when to feed energy into the grid, and how all this affects the economy of the enterprise.
Our second focus is international development. We are already implementing projects outside Ukraine and will strengthen this presence. This is not only scaling the business, but also the opportunity to quickly build expertise by working with different energy market models.
— Why did Unisolar decide to join Energy Club? What was decisive for you in this decision?
— Because today many key issues in the energy sector can no longer be resolved within one company. You can have a strong engineering team, good technologies, customers. But there is regulation, network operation, balancing, financing, development of the UZE market – and this requires a conversation between different industry participants.
Therefore, for me, Energy Club is, first of all, an environment where such a conversation can take place on a professional level. I like the format where business does not just discuss problems,and can formulate a common position and propose a solution.
— Have you had previous contacts or joint projects with the Club members? If so, what was your experience?
— Yes, we have already crossed paths with many market participants – on projects, professional events, in working discussions. And this, by the way, clearly shows one feature of the energy industry: it is very difficult to work in isolation for a long time. One project can simultaneously combine generation, engineering, trading, financing, equipment, and work with the network operator.
Therefore, a strong professional environment is not just about networking. In our industry, it directly affects how complex projects we can implement.
— What practical benefits do you expect to get from membership in the Energy Club?
— First of all, the exchange of real practical experience. The energy industry is currently changing faster than universal instructions appear, especially in the field of storage. Therefore, it is important to have a platform where you can talk not only about successful cases, but also about mistakes, unsuccessful hypotheses and solutions that did not work.
— What problems or issues in the work of the company or the industry in general do you hope to discuss or solve within the Club?
— One of the main challenges is that technologies today often move faster than the rules.
Storage systems are developing very quickly, businesses see economic potential in them, new usage models are emerging. At the same time, issues of connection, balancing, participation in different market segments and predictability of regulatory conditions remain.
For an investor, the main thing is not even that the rules are perfect. The main thing is that they are understandable and predictable.
The second major direction is decentralization. Ukraine has already seen in practice the risks of excessive dependence on the centralized energy system. Therefore, distributed generation, storage and microgrids are no longer just a matter of economic efficiency. They are part of the country’s sustainability.
— Ms. Tetiana, how exactly does Unisolar plan to participate in the Energy Club: events, working groups, joint initiatives?
— We are interested in active practical participation. We are ready to share cases of implementation of solar power plants and solar energy plants, international experience and work with different types of businesses.
— What formats of cooperation are most useful for you: exchange of experience, search for partners, common position on regulatory issues, analytics?
— I would formulate it as a connection: data – experience – action.
Analytics allows you to see the market more broadly. Practical experience shows how numbers work in real life. And a common business position gives you the opportunity to influence the rules of the game.
This is especially important for new technologies. For example, there is a huge difference between the decision to “buy a battery” and the creation of a cost-effective energy storage system. That is why the market needs a professional discussion without technological hype.
— What do you see as the role of business, and Unisolar in particular, in increasing the sustainability of the energy sector in the current conditions?
— In recent years, the very understanding of energy independence in Ukraine has changed a lot. Previously, it was often perceived primarily as a matter of savings: installing a solar power plant – reducing the electricity bill.
Today, business asks other questions. Will the company be able to operate tomorrow? To what extent does it depend on the grid? What will happen during restrictions? How much does an hour of downtime cost? And when you start to calculate not only the cost of electricity, but also the cost of its absence – the economics of many energy solutions look completely different.
Therefore, the role of business is very large. An enterprise that creates its own generation, adds UZE and manages the load not only increases its own sustainability, but with properly configured operating modes can reduce the load on the grid and increase the flexibility of the energy system.
And our task as Unisolar is to make these solutions not a chaotic set of equipment, but a technically and economically calculated energy system for the business.
— What joint actions or initiatives of the Energy Club could be most useful for the industry right now?
— I would very much support more practical cases and open industry analytics.
Right now, for example, there is a lot of interest around UZE. But it is often difficult for businesses to answer the basic question: which model will be effective for me?
For someone, the installation will work for reserve. For another, for peak cutting. For a third, in conjunction with solar generation. Somewhere the economy converges perfectly, and somewhere the equipment will simply be an expensive asset that is used at ten percent of its capabilities.
Therefore, it is important not to talk about technology in the abstract, but to show specific economics and scenarios.
And the second direction is constant work with the regulator. It is good when business joins the conversation at the stage of formulating rules, and not after they have started to cause problems.
— What would you like to wish to your Energy Club colleagues and potential partners?
— More professional openness. In our industry, it is very easy to saymore about victories, megawatts and large projects. But in reality, the market develops faster when we also openly talk about mistakes.
Energy is becoming more complex. And it is normal that no company can be the best in absolutely everything. That is why I strongly believe in partnerships, where everyone brings their strong expertise. After all, sustainable energy cannot be built by separate strong companies. A strong market is needed.
You should not perceive what is happening in the Ukrainian energy sector today solely as an anti-crisis period. Yes, the war greatly accelerated the transformation. But distributed generation, energy storage facilities, microgrids, digital management and flexible consumption are not temporary solutions until the end of the war. This is a global direction for the development of energy.
And I am convinced that Ukraine does not need to rebuild the energy sector as it was before the war. We need to build a next-generation system – decentralized, flexible, digital and much more sustainable.
Solar generation, energy storage systems, microgrids and demand management are no longer anti-crisis solutions. This is a new energy architecture. And for our country today, this is not only a challenge, but also an opportunity to immediately build a system of the future.
Ukrainian energy today is not just going through a period of testing, it is changing the very logic of its development. From a centralized model, we are gradually moving towards a system in which generation, storage, microgrids, digital technologies and flexible consumption work as a single mechanism. And it is business that is becoming one of the key drivers of this transformation.
In this process, not only technologies, but also partnerships, exchange of experience and joint search for solutions are especially important. It is professional environments such as Energy Club that create a space for dialogue between companies, investors, experts and the state.
Unisolar joining the Energy Club is another example of how combining the expertise of different market participants can contribute to the formation of a new energy reality. After all, the future of Ukrainian energy is a question of how smart, flexible, decentralized and sustainable the system we are creating today will be.
