21.05.2026
The Energy Club training course “Communications and Interaction in Energy: Strategies for PR, Marketing, GR and Lobbying in Ukraine” (2.0), which lasted from February to May 2026, has ended. This online course was developed for specialized specialists working in Energy Club member companies, with the aim of improving the professional competence of participants, providing them with knowledge and tools for effective work in the dynamic energy sector of Ukraine.
The course participants were representatives of Ukrgazvydobuvannya, Ukrhydroenergo, MHP PrJSC, Huawei Ukraine, Avellum, Schneider Electric, GEN-I, Elementum Energy, EDS, EMA LLC, Solar Steelconstruction LLC, Prykarpatenergotrade LLC, SK Energy Group LLC, ELAX PrJSC, VOLTAGE Group, NEC, Kaiser Projects Ukraine, VOK-Biztrade, Enpaselectro, AK Trade Group LLC, RSE s.r.o., Kramatorskteploenergo LLC.
25 energy industry specialists — PR managers, marketers, heads of communications departments, GR specialists, top managers, as well as directors of companies — attended 27 sessions with leading industry experts. The course lecturers were practitioners who directly influence the energy information field today. These include: Maksym Asaulyak (JSC “EKU”), Artem Petrenko (Association of Gas Extracting Companies), Anton Kovalyshyn (Corporation “Biosphere”), Oleksiy Hnatenko (Juscutum), Kateryna Braga (MADE (Kyiv-Vienna), Nataliya Korobenko (Elementum Energy Ukraine), Renata Yaresko (CommsTrue), Yaryna Skorokhod (DTEK), Yaroslav Demchenkov (JSC “Oschadbank”, HD Hyundai), Olena Postelnyak (Energy Club) and Olena Karpachova (Energy Club).
The course was a response to the challenges of the energy sector, such as: the complexity of the regulatory environment and European integration, the need for transparent communication on energy efficiency, renewable energy and decarbonization, managing stakeholder relations in conditions of public attention.
During the training, the course participants learned to analyze the structure of the energy market, regulatory requirements and policy trends; develop integrated communication strategies aligned with business goals; manage reputation and build trust with stakeholders; respond effectively to crisis situations (outages, accidents, cyberattacks); communicate ESG indicators in line with international standards; apply GR and ethical lobbying tools; implement B2B and B2C marketing strategies for energy products; use digital channels (SMM, SEO, content marketing) to reach audiences, and analyze data to assess the effectiveness of communications.
The timeliness, relevance, and practical benefits of the course are evidenced by positive feedback from graduates.
Roman Polishchuk – CEO of Kramatorskteploenergo LLC: “I sincerely thank the Energy Club team for the high level of training organization, meaningful lectures, and extremely important professional communication. For the head of a critical infrastructure enterprise of strategic importance, participation in such events is of particular value today, because energy is one of the key elements of the defense capability and stability of the state”.
Olexandra – Manager of the commercial department of PrJSC “ELAX”: “I am sincerely grateful to my company “ELAX” for the opportunity to immerse myself in such a wonderful course and gain new knowledge. The lecturers and lectures were always at their best, constantly in contact with the audience and, if necessary, corrected their reports. I was incredibly impressed by the professionalism of Oleksiy Hnatenko and Renata Yaresko: informative, accurate, everything based on facts and essence, as well as the creative approach of Anton Kovalyshyn. It was interesting.
I am very grateful to the organizers for their support, for reminders, collecting information, as well as for the opportunity to watch and listen to everything again to consolidate the material.
In general, the course is a very cool idea, once again thank everyone involved and those who found the time and opportunity to share their knowledge. I wish everyone good luck, inspiration and achieving results”.
May 11, 2026 in Kyiv At the forum “Public Procurement of Electricity: Legal Certainty, Retrospective Risks and Energy Security” organized by the Energy Club business community, graduates of the online course “Communications and Interaction in Energy 2.0” Kseniya Lukyanets, Iryna Kasyanenko, Iryna Cheban and Maryan Vasylyshyn received their certificates. The remaining graduates received their certificates by mail.
