Module 6Lection 5
A specialist with over 15 years of experience in the energy sector, specializing in the supply and sale of electricity. Has successful experience in managing divisions, developing and implementing effective business solutions, as well as close interaction with key clients. Has a comprehensive understanding of the functioning of the electricity market and practical skills in organizing energy sales processes.
Master of Electrical Engineering, graduate of the Ivano-Frankivsk National Technical University of Oil and Gas with a degree in “electrical supply and electrical equipment” (2008).
Key competencies:
A commercial offer is a key document in the process of selecting an electricity supplier. It defines the rules of interaction between the consumer and the supplier, and also forms the conditions on which the cost of the resource, the financial security of the enterprise and the quality of service depend.
As a representative of LLC «PRET Service Energozmin», I would like to share my experience in forming commercial offers and the criteria for selecting a supplier.
LLC «PRET Service Energozmin» is a supplier of energy resources for business, which has been operating in the energy market for about two years. During this time, the company has managed to establish cooperation with more than four thousand enterprises throughout Ukraine.
The main areas of activity of the company:
The Rules of the Retail Electricity Market (clause 3.2.8) clearly stipulate what the supplier’s commercial offer should contain. Before signing the contract, the consumer is obliged to familiarize himself with its terms, understand his rights and obligations, choose the appropriate option and indicate it in the application for accession.
In fact, a commercial offer is an official document from an electricity supplier that is provided to a potential client for the conclusion of a contract. It sets out all the key aspects of cooperation:
Thus, a commercial offer is the basic document on the basis of which the consumer makes a decision on cooperation with a particular supplier.
The commercial offer of an electricity supplier determines all the key parameters of cooperation.
It must contain the following mandatory elements:
The following are attached to the standard contract:
Important: the supplier’s offers must be divided by conditions:
The terms must be stated clearly in order to avoid double interpretation and controversial situations.
Key criteria According to the experience of «PRET Service Energozmin»:
Cost of electricity
When choosing a supplier, it is important to evaluate not only the price, but also the complexity of the offer – flexible conditions, reputation, experience, ability to ensure continuity of supply and quality service.
One of the key elements of the supplier’s commercial offer is the price for electricity. It can be determined fixedly or formulaically.
Formula pricing allows the supplier to adjust the cost of electricity depending on changes in market conditions.
This can include both changing the cost of electricity itself and adjusting other components.
This approach is especially relevant for long-term contracts, as it simultaneously provides:
In commercial offers, the final cost of electricity is calculated taking into account the weighted average purchase price on the wholesale market “day-ahead” (DAA).
For the convenience of customers, the company PRET Service Energozmin periodically provides updated information on changes in the price of energy resources, referring to detailed market analytics.
Formula for calculating the actual price for consumers of group B
Tfact (UAH/kWh) = ТРДН+Тпер+Тр+Тпост
where:
Payment terms are an important component of a commercial offer, as they allow enterprises to manage their own financial flows more flexibly.
Different electricity suppliers offer different payment options, and the financial stability of the consumer company depends on the right choice.
Typical payment terms:
«PRET Service Energozmin» in its commercial offers offers flexible payment schedules, which allows clients to choose the most convenient option – depending on financial flows and the specifics of the business.
Supplier’s margin
Another important element in the formation of the final price is the supplier’s margin – that is, the markup that he adds to the purchase price of electricity.
It is important to remember: too high a margin can significantly affect the final price for the client and make cooperation economically unprofitable.
Another key component of a commercial offer is the conditions for imbalances and tolerances.
Tolerances are permissible deviations from the ordered volume of electricity without the application of penalties.
For example:
Thus, the presence of adequate tolerances in the contract allows the enterprise to significantly reduce the risks associated with unpredictable fluctuations in consumption.
Penalties are an important element of any commercial offer for the supply of electricity. They establish the liability of the supplier and the consumer in cases of non-fulfillment or improper fulfillment of contractual obligations.
The main grounds for applying penalties:
What should be specified in the commercial offer?
It is important that the conditions for penalties:
Clearly prescribed sanctions protect both parties – the supplier guarantees timely payments, and the consumer receives confidence in the stability of supply.
The choice of electricity supplier is not final – the consumer has the right to change it at any time. This right is guaranteed by Ukrainian legislation and is an important element of a competitive electricity market.
Why is this important for business?
It is critical that the commercial offer:
Suppliers that provide maximum flexibility in the matter of transition are more attractive to customers and create the basis for a long-term partnership based on trust.
Quality of service is one of the key factors when choosing an electricity supplier. It includes:
A well-organized service allows the enterprise to avoid problems and ensures comfortable interaction with the suppliercom.
Modern online services greatly simplify cooperation with consumers. They allow:
Example: at PRET Service Energozmin, customers have access to electronic services – a personal account, calculation calculators, and tools for tracking costs. This provides convenience, transparency, and ongoing support in their work.
A commercial offer is not just a “price for electricity”, but a set of conditions that determine economic efficiency, security and quality of supply.
The right choice of supplier is based on a combination of cost, payment terms, reputation, transparency of sanctions, availability of tolerances and level of service.
TOV “PRET Service Energozmin” demonstrates that a competitive commercial offer is a balance between price, flexibility and quality.
Commercial offer – a document containing the terms of electricity supply (price, payment method, terms, sanctions, etc.) and is the basis for concluding an agreement between the supplier and the consumer.
Application for accession – a document in which the consumer confirms accession to the terms of the agreement and indicates the characteristics of his consumption objects (capacity, addresses, groups A/B).
Fixed price – an unchanging price for electricity throughout the supply period.
Formal pricing – a mechanism for determining the price taking into account market indicators (for example, prices on the DAM plus/minus percentage).
CDAM (DAM price) – the price of purchasing electricity on the “day-ahead” market.
Tolerance – an allowable deviation from the ordered volume of electricity for which no penalties are charged.
Imbalance – the difference between the actual and planned volume of electricity consumption.
Supplier margin – the supplier’s mark-up, which forms its profit as part of the final price for the consumer.
Universal service provider (USP) – a state-designated supplier that provides electricity to household and small non-household consumers at regulated tariffs.
Supplier of last resort (SLR) – a supplier that cannot refuse to conclude a contract with a consumer in cases where the consumer has lost another supplier.